Fashion Content

• Envision Fashion Content of Myntra with elevated fashion propositions
• Establish Myntra as a leader in best class story telling wrt. latest fashion trends.
• Streamline the processes across curation,biz & shoots for efficient functioning.
• Redefine the creative approach to enable international standards when it comes to visual identity.
• Customer first approach when it comes to executing the above points.

Fast Fashion

• Establish StyleCast as No.1 fashion destination in India for younger consumers.
• Revamp the visual identity to capture the most hip and happening trends the young social media frenzy consumers are currently embracing.
• Redefine the look and feel, usage of models , images and callouts to form a strong identity which Gen-Z relates to.
• Build a unique identity in terms of creative storytelling that captures the latest trends in the world of fashion .
• Build a property that stands out from the rest of Myntra with young, bold & elevated fashion propositions.

Topical Activations

• Envision unique customer experiences through differentiated story telling, brand and offers wrt creatives.
• Elevated visual communication with a ‘customer first’ mindset.
• Creative Innovation from event to event basis which has worked with a carefully analysed scope for innovation.

Studio & M-Live

• Bringing innovations in design by adapting the essence of social media trends in Myntra influencer charter that drives exclusive shopping experiences.
• Work closely with the studio team to manage daily & weekly refreshes.
• Bringing creative innovations to increase engagement of live properties.
• Ensure smoother creative process and TAT

Acquisitions

• Ensure innovations in bringing more NU through unique NUHP experiences.
• Establish a strong identity for MMC creatives.
• Ensure User delight & brand love metrics are always high

Team Management

• Build an enthusiastic team that will drive unique & updated storytelling across different platforms
• Ensure the pulse of the team is always positive.
• Bring improvisations in teams creative thinking and execution
• Ensure the Myntra-culture is valued and followed in every aspect.

Ideal Candidate

Exceptional graphic and aesthetic skills wrt creative design, enthusiastic, problem solving, good managerial, communication & coordination skills, should be able to manage different projects and people.